Discontinue

To cease to do something; to bring something to an end; to stop using or providing something. This can apply to a product, a service, an action, or a practice. Discontinuation often implies a deliberate decision to halt or suspend something permanently or for a significant period. Factors influencing this decision can range from financial considerations to changes in demand, product obsolescence, or shifts in strategy. The act of discontinuing something implies a break in continuity and marks a point of termination for whatever is being discontinued.

Discontinue meaning with examples

• After years of dwindling sales, the company decided to discontinue the production of the classic sedan. They faced rising costs, declining consumer interest, and increasing competition. Despite its historical significance, it no longer proved to be financially viable, and its production line was ultimately shut down.
• The hospital announced it would discontinue offering elective surgeries due to a surge in COVID-19 cases and a shortage of medical staff. The temporary suspension of services allowed them to focus on the urgent needs of critically ill patients and preserve resources during the crisis.
• The city council voted to discontinue the use of single-use plastic bags at all retail stores within the city limits to reduce plastic pollution. This was a part of a broader effort to promote sustainability, protect the environment, and lessen the impact of disposable plastics.
• Because of the ongoing investigation into the incident, the school board decided to discontinue the extracurricular activity. This was a temporary measure to ensure the safety of students and prevent any potential disruptions to the investigation process as they looked into the details.
• Due to the acquisition of their company by another firm, the email service provider announced they would discontinue their free plan to their customer base. They advised all the free plan users to switch over to the new plans or risk the loss of their data.