Initiate

To initiate means to begin or set something into motion, often a process, project, or action. It can also involve admitting someone into a group or organization, such as a fraternity or society, through a formal process. The act implies a deliberate and purposeful start, signifying the first step towards a specific goal or undertaking. It suggests the creation of something new or the introduction of a change. It can also mean to introduce someone to a subject or a topic to give the person basic knowledge.

Initiate meaning with examples

• The company decided to initiate a new marketing campaign to reach a wider audience, investing heavily in online advertising and social media engagement. Their goal was to increase brand awareness and attract new customers through innovative strategies and targeted promotions. They hoped this would boost their quarterly sales figures and strengthen their market presence.
• After years of planning, the team prepared to initiate the construction of a new bridge. The process began with clearing the land and conducting thorough geological surveys to ensure the structure's stability. Once completed, the bridge would significantly improve traffic flow and reduce commute times for residents in the surrounding areas.
• During the hazing season, the fraternity would initiate new members. The pledges would be tasked with various challenges to show their commitment and dedication to the organization's values. The ceremonies involved welcoming these individuals into the brotherhood, marking their formal acceptance and integration within the group.
• The professor prepared a basic introduction to initiate her students into the world of quantum physics. She first explored its concepts, providing foundational knowledge and demonstrating several easy experiments. This was made to give her pupils a proper context for understanding the more challenging subject matter and its advanced topics.