Adjective that describes a consumer behavior or business strategy primarily motivated by discounts and price reductions. This term often refers to shoppers who make purchasing decisions based on promotional offers rather than brand loyalty or product quality. A discount-driven approach may lead companies to focus extensively on sales techniques that highlight price reductions, often altering the standard pricing structure to attract a larger customer base.
Discount-driven meaning with examples
- The retail store's discount-driven marketing campaign attracted throngs of shoppers, leading to a significant increase in foot traffic and overall sales during the holiday season.
- In today's economy, many consumers have become discount-driven, seeking out the best deals and ignoring the brand value and customer service offered by premium products.
- The online marketplace has become heavily discount-driven, with many retailers competing to attract price-sensitive customers through flash sales and limited-time offers.
- The brand's shift to a discount-driven pricing model may affect its long-term image, as customers start to associate the label with low prices rather than quality.
- During the clearance event, the discount-driven approach proved successful, as customers flocked to take advantage of the unbeatable prices on clearance items.