E-tailing-oriented

Describing a business strategy, product design, marketing approach, or organizational structure that prioritizes and is specifically designed for the sale of goods or services through electronic channels, primarily the internet. This encompasses websites, mobile applications, and other digital platforms used to reach and engage customers, process transactions, and manage the entire customer journey. It implies a deep understanding of online consumer behavior, search engine optimization, user experience design, and the technical aspects of e-commerce, such as payment gateways, and fulfillment networks. It aims to maximize sales through the use of internet technologies.

E-tailing-oriented meaning with examples

• The company adopted an e-tailing-oriented approach, redesigning its website to improve user experience and streamline the online checkout process. This resulted in a significant increase in conversion rates, demonstrating the effectiveness of the new strategy and highlighting the business' ability to focus on online customers. This increased sales figures.
• With the rise of online shopping, the fashion retailer transitioned to an e-tailing-oriented model. They built a robust e-commerce platform, invested in digital marketing to target a wider audience, and utilized data analytics to personalize customer experiences, successfully gaining market share online and maximizing its online revenue streams.
• The new marketing campaign was explicitly e-tailing-oriented, focusing on social media advertising and influencer collaborations to drive traffic to the online store. Its goal was to leverage the platform's reach to a wider audience, ultimately boosting sales and brand awareness in the vast digital landscape for increased visibility and revenue.
• Start-up companies often embrace an e-tailing-oriented business plan from the outset. They prioritize building a strong online presence and invest heavily in search engine optimization to enhance their online visibility, optimizing the cost for customer acquisition, by focusing on online sales over physical storefronts.