Europeanise

To Europeanise is to make something more European in character or form. This involves adopting European customs, institutions, values, or characteristics, whether cultural, economic, political, or social. The process can be applied to individuals, organizations, societies, or even entire regions. It often implies a shift away from previous practices or influences, potentially involving integration or alignment with European norms and standards. The degree of 'Europeanisation' can vary, ranging from superficial adoption of certain trends to a complete transformation of identity and infrastructure. It’s a dynamic concept, subject to interpretation and often debated, as the concept of 'Europe' itself evolves.

Europeanise meaning with examples

• The company, seeking to expand its market, decided to Europeanise its marketing strategy, adapting its advertising campaigns to resonate better with European consumers. This included using different languages and cultural references. They aimed to become more relatable to the European target audiences, hoping this could help them to gain a significant market share there. This was a difficult process that took a lot of resources to implement.
• Following the collapse of the Soviet Union, several Eastern European nations sought to Europeanise their legal systems, adopting laws and regulations that aligned with the European Union's standards. This was a pivotal step in their process for gaining membership of the EU. The transition required extensive reforms and considerable effort to establish a framework built on European principles and respect for democracy.
• A young artist, deeply influenced by European art movements, made a conscious decision to Europeanise their artistic style, incorporating techniques and themes common in European paintings. They studied the works of masters and travelled through Europe to gain inspiration. This immersion in European artistic heritage helped them to refine their creative vision and strengthen their work.
• Some critics argue that globalization leads to a tendency to Europeanise various aspects of culture around the world, especially through media and entertainment. This can potentially lead to the erosion of local customs and the spread of a standardized, predominantly European-influenced culture. Critics worry that there is a loss of diversity.