Facade

A facade is the front or exterior face of a building. Figuratively, it refers to a deceptive outward appearance; a misrepresentation of a person's true character or feelings. It can also describe an artificial or superficial way of behaving, often to conceal something unpleasant or undesirable. A facade creates a barrier between the inside and the outside, whether physical or emotional, and is designed to control perception. It emphasizes the importance of appearances over substance.

Facade meaning with examples

• The building's imposing facade of marble and granite hid the aging infrastructure and decaying interior. It served to impress visitors, even if the functionality was poor.
• Despite his outward charm and generosity, Mark maintained a facade of indifference to others' needs, always putting himself first, no matter what the cost.
• The company’s facade of eco-friendliness crumbled when reports surfaced about its extensive pollution practices. The reality betrayed its carefully constructed image.
• Her cheerful facade concealed the deep sadness she felt over the loss of her family, a coping mechanism that kept the world from her vulnerability.
• He carefully constructed a facade of confidence before going into the business meeting even though he was secretly terrified that the investors would pull out.