Face-to-face-first

Describing an approach or strategy that prioritizes direct, in-person interactions and relationships as the primary or initial method of engagement. It emphasizes the importance of building trust, understanding, and rapport through physical presence and verbal communication before leveraging digital or remote channels. This contrasts with a 'digital-first' or 'remote-first' approach. It typically involves meetings, presentations, networking events, and other activities that allow individuals to connect directly with one another.

Face-to-face-first meaning with examples

• The company adopted a face-to-face-first approach for launching its new product, organizing a series of regional roadshows and in-person training sessions before releasing online marketing materials. This strategy allowed them to build strong relationships with key distributors. They fostered initial excitement and gathering of crucial first-hand feedback.
• Before implementing large-scale software updates, the IT department prefers a face-to-face-first approach for user training. By holding workshops and Q&A sessions in person, they ensure that users feel comfortable with the new features and can ask questions without the frustration of online-only support or complex help-desk documentation.
• In an increasingly competitive marketplace, the sales team's face-to-face-first approach to client acquisition proved remarkably successful. By prioritizing site visits and building personal connections, they were able to close deals more effectively. These relationships often generated referrals and long-term loyalty.
• The non-profit organization utilized a face-to-face-first fundraising strategy, organizing community events and one-on-one meetings with potential donors before launching their online donation portal. This strategy cultivated a sense of community involvement and personal connection, which encouraged significant philanthropic investment.