Framing

Framing is the act of constructing a structural framework or a mental representation of an issue or situation, influencing perception, interpretation, and response. In construction, it refers to the process of assembling the structural support of a building. In communication, it involves shaping how information is presented to affect perceptions and emotions.

Framing meaning with examples

• The architect spent several hours on the framing of the new eco-friendly building, ensuring that the structure would be both durable and aesthetically pleasing. Each piece was meticulously measured, and she paid particular attention to energy efficiency, striving to blend modern design with sustainable materials effectively.
• During the workshop, they discussed framing as a way to influence decisions. By presenting facts in a certain light, the facilitator demonstrated how one can sway opinions. Participants practiced framing their arguments to highlight benefits rather than drawbacks, emphasizing that the way information is shared greatly impacts its reception.
• In film production, framing refers to the composition of a shot, including the arrangement of subjects within the camera’s view. The director first showed an example of tight framing, where actors are close to the camera, creating intimacy. Then, he contrasted it with wide framing that captures vast landscapes, evoking a feeling of isolation.
• The debate about climate change was often complicated by political framing. Different parties presented the issue in ways that aligned with their ideologies, which influenced public perception. By understanding framing, activists could better convey their messages, aiming to unify perspectives around urgent environmental actions and policies that require collective effort.
• Framing can also be evident in social interactions, where individuals may highlight certain characteristics of others to support their arguments. In her analysis, the psychologist uncovered how framing can reinforce stereotypes, suggesting that understanding this concept is crucial in promoting empathy and reducing biases in both personal relationships and broader social contexts.