Gender-matched

Describing a situation, study, or item where individuals or groups are deliberately selected or categorized to ensure a balanced representation across different genders. This can apply to participants in research, subjects in analysis, or even the allocation of resources. The goal is often to mitigate bias or ensure findings accurately reflect the experiences of diverse genders. Often, a gender-matched study is trying to find if there is any differences based on gender.

Gender-matched meaning with examples

• The research team used a gender-matched sample in their study on stress responses, ensuring equal numbers of male and female participants. This approach allowed them to identify potential differences in hormonal responses without gender skewing the results. Their methodology created a more representative and reliable data pool.
• The marketing campaign was designed with gender-matched advertising to target both men and women with content relevant to their interests. It also used separate platforms to reach the target demographics. This ensured that each targeted audience would receive a similar amount of exposure. This maximized the effectiveness of the advertising spend.
• The analysis of employee performance data utilized gender-matched comparison groups to determine if there were any disparities in compensation or advancement opportunities. This helped prevent any gender-related biases, with each group being evaluated equally. This methodology helped create a fairer and more equitable workplace.
• The volunteer program assigned mentors to mentees in a gender-matched pairing to provide comfortable relationships. This helps establish a supportive and relatable environment for the participants. This allowed for potentially vulnerable individuals to feel a bit more comfortable in that situation, leading to a better mentee-mentor environment.