Gimmick

A gimmick is a clever, often devised device or feature intended to attract attention, create interest, or promote a product, but which may be superficial or insignificant in terms of substance. Gimmicks are commonly used in marketing and advertising to catch the eye of potential customers or to differentiate a product from its competitors, though they can sometimes be perceived as deceptive or lacking genuine value.

Gimmick meaning with examples

• The new soda brand launched with an eye-catching gimmick—cans that change color when the drink is cold. While it certainly grabbed attention at the grocery store, consumers quickly realized that the taste was no different from cheaper competitors, leading many to question if the gimmick was worth the price. Ultimately, even creative marketing can't substitute for flavor and quality in a highly competitive beverage market.
• In an attempt to boost viewership, the show introduced a gimmick where audience members could vote live on which contestants would face elimination each week. Initially, this was met with excitement and engagement, as fans felt directly involved in the outcome. However, as the season progressed, many viewers grew disenchanted, feeling that the live voting took away from the show’s original format and focus on talent.
• At the tech conference, the new smartphone was advertised with a gimmick that allowed users to unlock their device by smiling at it. While this feature intrigued attendees, many skeptics questioned the reliability and practicality of such technology. In the fast-paced tech industry, a gimmick may attract initial interest, but only sustained innovation and performance will guarantee lasting customer loyalty and satisfaction.
• The restaurant's advertising campaign featured an eye-catching gimmick: diners could order dishes based on their zodiac signs. This quirky idea attracted curious customers eager to try out personalized meals. However, once they experienced the culinary offerings, many diners realized that the gimmick's charm was fleeting, as the food itself lacked the quality and creativity they expected, ultimately leading to a mixed reception.