Ploy

A ploy is a cunning plan or action designed to turn a situation to one's advantage or to achieve a particular outcome. Often used in contexts of strategy, negotiation, or deception, a ploy can be a clever trick or a tactical maneuver meant to mislead or surprise others.

Ploy meaning with examples

• During the negotiation, Sarah employed a clever ploy to divert attention from her company's financial troubles. By presenting a new product launch ahead of schedule, she successfully shifted the focus and managed to secure a better deal, much to her team's relief.
• Mark's ploy to arrive late to the meeting was a strategic decision. He believed that by doing so, he would make a more dramatic entrance and command attention. However, his colleagues were unimpressed, and the tactic backfired, leaving him feeling embarrassed and underestimated.
• In the world of marketing, brands often use psychological ploys to entice consumers. For example, limited-time offers can create a sense of urgency, prompting individuals to make quicker purchasing decisions. The effectiveness of such ploys can significantly influence sales figures.
• When the team faced a challenging opponent, the coach devised a defensive ploy that involved unexpected formations. This strategy not only caught the other team off-guard but also led to a crucial victory, showcasing the importance of adaptability in high-stakes situations.