Glitziness

Glitziness refers to a superficial attractiveness characterized by excessive ornamentation, ostentation, and often, a lack of genuine substance. It often involves the lavish use of bright colors, shimmering materials, and dazzling displays, intended to create a sense of excitement and luxury. It can be associated with artificiality and a focus on external appearances rather than deeper qualities. The term implies a certain shallowness and emphasis on spectacle over meaning, frequently employed in the context of entertainment, fashion, and marketing. While Glitziness can be alluring, it can also be perceived as tacky, vulgar, or lacking in taste, depending on context and personal preference. Glitziness is frequently used to sell an idea.

Glitziness meaning with examples

• The Vegas show was a dazzling spectacle of Glitziness, with elaborate costumes, booming music, and pyrotechnics, leaving the audience breathless but ultimately feeling as though they'd been exposed to pure artificiality. The excessive ornamentation and lack of substance detracted from any real artistic merit, showing a superficial side to the performers.
• The fashion magazine's editorial embraced the Glitziness of the runway shows, showcasing shimmering gowns and jewelry that overwhelmed the subtle elegance of the designs. While visually striking, the excessive display of wealth and glamour felt out of touch with the real world, alienating some readers in favor of sales figures.
• The renovated hotel lobby was an ode to Glitziness, with mirrored walls, crystal chandeliers, and velvet furniture creating an atmosphere of manufactured luxury. Despite the attempt to appear grand, the over-the-top decor came across as garish and lacking in sophistication, diminishing the experience for the guests.
• The marketing campaign for the new energy drink relied heavily on Glitziness, featuring fast cars, beautiful people, and flashing lights to sell its promise. The campaign failed as the substance of the product was shown to be lacking; all the glitz couldn't make up for it.
• The awards show reveled in its Glitziness, with the red carpet being a parade of expensive gowns and diamond jewelry. The focus on outward appearances overshadowed any actual discussion of artistic achievements, leaving viewers feeling a bit empty after having watched the ceremony.