Greenlighted

To grant official approval or permission for a project, activity, or plan to proceed. This often involves the allocation of resources, the removal of obstacles, and a formal endorsement by authorities or decision-makers. The term implies a positive decision, signaling that the endeavor is sanctioned and allowed to move forward. The action of greenlighting suggests confidence in the project's viability and a commitment to its implementation, setting the stage for the subsequent stages of development, execution, or rollout. The approval can be given at various stages, from initial concept to a more fully developed proposal, depending on the nature and scope of the undertaking. The decision-making process frequently considers factors such as feasibility, risk assessment, and alignment with strategic objectives.

Greenlighted meaning with examples

• The CEO greenlighted the marketing team's innovative campaign proposal after reviewing the detailed strategy and projected ROI. She believed it aligned perfectly with the company's goal of expanding market share. The project was quickly resourced. The team, now energized, started planning the launch, confident that senior management had put their weight behind them.
• After extensive due diligence and budget negotiations, the city council finally greenlighted the construction of the new public library. This long-awaited project, aimed at improving community education access, had been met with various hurdles, but eventually it received the necessary regulatory permits.
• The film studio eagerly greenlighted the script for a new superhero movie, seeing its potential to be a blockbuster hit. The director was given the go ahead to start casting and securing locations. The entire process was accelerated, anticipating high profits and positive impact on their financial outcomes.
• The research grant committee greenlighted Dr. Evans’ study on climate change impacts, recognizing its potential contribution to scientific knowledge and the need to address the topic. Funding and personnel were allocated, enabling the team to begin their experiments and collect essential data immediately.