Hard-to-sell
Describing a product, service, or idea that is difficult to market or persuade others to purchase or accept. This difficulty stems from various factors, including high price points, lack of consumer interest, limited market demand, complex features that are hard to understand, negative public perception, competition from more desirable alternatives, or the presence of significant drawbacks or disadvantages. The term encapsulates the challenges faced in successfully promoting and distributing something where customer acquisition is inherently problematic, requiring more strategic effort and potentially significant modifications to increase appeal and drive sales. The item's undesirable characteristics, unfavorable position, and potential issues can range from its perceived lack of value to the significant costs associated with marketing or promotion.
Hard-to-sell meaning with examples
- The dilapidated Victorian mansion, plagued by mold and high repair costs, proved to be hard-to-sell, even with a significant price reduction. Few people were willing to take on such extensive renovation and maintenance expenses.
- Despite its advanced technology, the new electric toothbrush with multiple settings and app connectivity was considered hard-to-sell. Consumers found the features overwhelming and didn't see a significant improvement over simpler, cheaper models.
- The luxury cruise line's exotic but niche destinations were deemed hard-to-sell. Its remote locations and higher price tags attracted only a very specific segment of affluent travelers, making wider appeal difficult.
- Following the recent scandal, the once-popular brand's reputation was tarnished, making its product line hard-to-sell. Damage control and public relations were needed to address the public's skepticism.
- The company's commitment to ethically sourced coffee beans was great, but because of the premium cost associated with the production process, the coffee became hard-to-sell, and customers opted for cheaper, lower-quality alternatives.
