Unmarketable

Unmarketable refers to goods or products that are difficult to sell due to various factors such as lack of demand, undesirable characteristics, poor quality, or negative perception. This term can also apply to skills, services, or investments that do not have a viable market or are unable to attract buyers. In business terms, unmarketable items represent a risk as they may not generate revenue, leading to financial losses for companies or investors.

Unmarketable meaning with examples

• After analyzing the inventory, the manager realized that several items were deemed unmarketable due to their outdated designs and lack of consumer interest. As a result, the company decided to initiate a clearance sale to avoid further financial loss and make space for new products that align better with current market trends.
• The artist struggled for years to get noticed in the competitive art world, leading her to believe that her unique style was unmarketable. However, after showcasing her work online through various platforms, she discovered a niche audience who appreciated her originality, proving that even seemingly unmarketable art can find its place.
• Investors often face the challenge of unmarketable assets in their portfolios, especially during economic downturns when certain stocks or properties plummet in value. This situation creates a dilemma, as selling these assets might lead to substantial losses, while holding onto them could result in prolonged periods of low financial return.
• When attempting to sell an old car, the owner was informed that the vehicle was considered unmarketable because of its age and extensive damage. Consequently, they decided to sell it for parts instead, accepting that some products lose their appeal and convertible value over time.