Influentials

Influentials refers to individuals or groups who wield significant power, authority, or influence over others, often due to their expertise, social standing, wealth, or position. They are capable of swaying opinions, shaping decisions, and affecting the behavior of a wider audience. Their impact can be seen in various domains, including politics, business, culture, and society. They often serve as role models, trendsetters, or decision-makers, and their actions or words carry considerable weight. Understanding and engaging with influentials is crucial for those seeking to promote ideas, products, or initiatives.

Influentials meaning with examples

• The marketing team targeted key influentials in the gaming community, sending them early access to the new game hoping that their positive reviews would generate significant buzz and drive sales amongst the target audience. Their early opinions will directly shape the general public's purchasing intentions of the game.
• During the political campaign, the candidate organized private dinners with local influentials, hoping to secure their endorsements and financial support. These strategically chosen individuals, with ties to local businesses and a wide social network, held considerable sway over the undecided voters in the region.
• The company recognized the impact of social media influentials and partnered with several popular bloggers and YouTubers to promote their new line of sustainable clothing. The collaborative effort aims to align the brand with environmentally conscious figures to boost sales.
• In the aftermath of the natural disaster, humanitarian organizations sought the support of international influentials, including celebrities and philanthropists, to raise awareness and collect donations. Their high-profile presence on international news outlets was invaluable.
• The art museum actively cultivates relationships with influentials in the art world, such as critics, curators, and wealthy collectors, to secure prestigious acquisitions and attract financial backing. This allows them to curate a world-renowned collection.