Kickstarting

Kickstarting refers to the process of initiating or launching something, often a project or venture, typically with an infusion of initial capital, resources, or enthusiasm. It implies a significant push or boost to get something moving that might otherwise struggle to gain momentum. The term often applies to crowdfunding campaigns, where individuals contribute small amounts of money to fund a specific project. However, the concept extends beyond fundraising and encompasses the broader idea of giving something a vital jumpstart, providing crucial early support, or invigorating a stagnant situation. It can be used both literally and metaphorically, reflecting the act of literally starting something or figuratively revitalizing a process, relationship, or idea. The success of kickstarting a project is often measured by its ability to achieve sustainable growth and progress beyond the initial launch phase.

Kickstarting meaning with examples

• The company used a crowdfunding campaign to kickstart its new electric car project. The enthusiastic response allowed them to secure enough funding to start prototyping and attract further investors. This kickstart fueled the initial development and generated significant media attention, setting the stage for future rounds of investment and ultimately the successful production of the car, which, due to kickstarting, achieved incredible sales within the first 6 months.
• To kickstart his stagnant art career, the painter organized a free exhibition in a popular public space. The bold move, and accompanying online marketing, brought him a lot of attention. The initial buzz and positive reviews acted as a kickstart, leading to invitations to exhibit in established galleries and the sale of his work. By focusing on a targeted advertising campaign, the artist's art career was kickstarted.
• The new marketing strategy served as a kickstart for the flagging sales of the product. With the new advertising campaign, the project was kickstarted. The revamp significantly increased brand visibility and attracted new customers. With the company's help, the strategy included a limited-time offer to attract early adopters, acting as a powerful kickstart that drove sales and improved overall revenue. It proved that the product was better than the competitor's version.
• The government's investment in renewable energy projects aimed to kickstart the green economy. Subsidies and tax incentives incentivized the development of solar and wind power, creating new jobs and boosting technological innovation. This legislative move kickstarted the development of clean energy and reduced the country's reliance on fossil fuels. This ultimately helped achieve the country's goal of reducing greenhouse gas emissions.
• The entrepreneur decided to kickstart his small business using a 'friends and family' funding round. With this kickstart, he obtained enough capital to lease office space, purchase equipment, and hire a small team. The initial investment provided the necessary foundation to launch the product and begin operations. He kickstarted the company, and it began generating revenue shortly after.
• The local community organized a volunteer drive to kickstart the renovation of the dilapidated community center. The community's spirit and contribution were very important for the kickstart. The goal was to attract volunteers and donations, and these donations, acting as a kickstart, generated momentum and public support for the project, transforming a rundown building into a vibrant hub for community activities.