Localize

To restrict something to a particular place or area; to make something local in character or scope; to pinpoint the specific location of something. This can refer to physical objects, abstract concepts, or even processes. The act of localizing often involves adapting something originally designed for a broader audience or context to suit the needs, preferences, or conditions of a specific locale. Furthermore, it may involve translating and modifying content or services to resonate with a specific target audience or market.

Localize meaning with examples

• The archaeologist used ground-penetrating radar to localize the ancient tomb beneath the desert sands. This allowed them to focus their excavation efforts and avoid unnecessary digging, greatly expediting the project and preserving the surrounding environment.
• The software company decided to localize its mobile app for the Japanese market. This involved translating all text, adapting cultural references, and ensuring the user interface was suitable for Japanese users and operating systems, ultimately increasing sales.
• Medical professionals worked quickly to localize the source of the infectious outbreak, implementing quarantines and deploying resources to affected regions in order to control and prevent further spread of the virus among the population.
• After identifying the target market, the marketing team decided to localize their advertising campaign with a celebrity popular with a particular demographic. They hoped it would increase the campaign's appeal and engagement with the consumers.