Low-marketability

Low-marketability describes a condition where a product, service, skill, or individual lacks significant appeal or demand within a target market, making it difficult to sell or secure opportunities. This can stem from various factors, including outdated features, lack of perceived value, excessive competition, poor branding or marketing, and/or a mismatch between the offering and the needs/desires of the potential customers. It often results in limited sales, restricted job prospects, or an inability to generate substantial income. Effectively, Low-marketability means an offering struggles to attract buyers or employers and achieve sustainable success due to its inherent weaknesses or external market conditions.

Low-marketability meaning with examples

• The new software, plagued by clunky user interfaces and a lack of integration with existing platforms, suffered from low-marketability. Customers found it difficult to use and preferred established alternatives. The company's poor marketing further exacerbated the problem, as few potential buyers were even aware of the product's existence, resulting in slow sales and eventual withdrawal from the market.
• Despite years of experience, the niche skill possessed by the applicant displayed Low-marketability within the current job market. Employers were focused on more in-demand skills. Although the individual was very skilled at using an outdated program, there were few current positions requiring that skill set.
• The outdated features of the product, combined with its high price point, led to Low-marketability in the competitive consumer electronics market. Consumers opted for cheaper and more versatile alternatives from better-known brands. Retailers had limited interest in stocking the product, as they anticipated slow turnover, given the poor consumer interest.
• A poorly written book with an unengaging plot and flawed characters demonstrated Low-marketability, struggling to attract readers and generate positive reviews. The author's lack of marketing further hindered the book's chances of success. Consequently, the book received few sales, limiting its potential impact and commercial value. Its subject matter simply did not appeal to an audience.