Lowball

To lowball means to make an offer or bid that is deliberately and unreasonably low, often with the intention of negotiating a higher price later, or to give an underestimated quote for a project. This deceptive tactic often involves undercutting the actual value or cost. It can also refer to intentionally offering minimal resources or effort. The goal is often to secure an initial advantage or agreement based on an initially tempting but ultimately unsustainable proposal. This strategy preys on a party's desire for a deal or contract, regardless of its feasibility.

Lowball meaning with examples

• The car salesman lowballed us, offering far less than the trade-in value to get us hooked. He promised a quick sale, but we eventually walked away. We realised he was trying to take advantage of our eagerness, which we quickly declined. His strategy had backfired.
• The contractor lowballed the project estimate, hoping to secure the job. The initial quote was enticingly cheap, but the inevitable price increases eventually made the project far more expensive than other bids received. This was bad for the client's finances.
• During the salary negotiation, the company lowballed the applicant, offering a significantly lower wage than industry standards. They were hoping the candidate would be desperate enough to accept. However, the potential employee had self worth and declined this unfair wage.
• The real estate investor tried to lowball the homeowner by offering an incredibly low price for their property. The offer was well below market value, hoping to profit from the homeowner's potential need to sell quickly. This tactic was unsuccessful.