Male-friendly

Describing environments, products, services, or policies that are designed to be welcoming, accommodating, and advantageous to men. This includes factors like ease of use, pricing, marketing that resonates with masculine interests, and a general atmosphere that avoids perceived bias against men. The term often implies an awareness of the specific needs and preferences of male consumers or participants. However, it can sometimes be viewed critically, particularly if it appears to be at the expense or exclusion of female perspectives or benefits. The intent, ideally, is to create balance.

Male-friendly meaning with examples

• The new gym boasts a male-friendly atmosphere, with extensive free weight equipment and sports-focused programming, alongside comfortable locker rooms. The marketing campaign uses imagery and language that resonates with men's fitness goals, appealing to their drive for strength and achievement, leading to better conversion rates. The prices for memberships are competitive too.
• The software developers created a male-friendly interface. The system used intuitive controls, with clear instructions and options to customize the appearance and function. The company provided exceptional customer service, resolving any technical problems quickly, leading to user satisfaction and long-term engagement, that were mostly from the male demographic.
• The company implemented a male-friendly parental leave policy, offering generous time off and flexible work arrangements. This allowed the male employees to participate more actively in their family lives. The intention was to break down traditional gender roles and support equal opportunities for parents. The change received praise.
• The online forum established a male-friendly environment through strict moderation against toxic behavior or personal attacks, that men found annoying, while allowing open discussions on topics of interest to men. This created a welcoming space for men to share their experiences and build a sense of community. Many subscribed daily to the community.