Marketing-oriented

Describing a business philosophy or approach that prioritizes understanding and fulfilling the needs and wants of customers. It emphasizes customer satisfaction and building long-term relationships with consumers. This approach informs all aspects of a business, from product development and pricing to distribution and promotion. marketing-oriented companies actively seek customer feedback and adapt their strategies to meet evolving market demands, focusing on providing value and a positive customer experience to achieve profitability and growth. It moves away from production and sales focused activities and towards a customer focused approach

Marketing-oriented meaning with examples

• To successfully launch the new software, the company adopted a marketing-oriented strategy. They conducted extensive market research to identify target customer segments and their specific needs. The product development team used customer feedback to shape key features, creating a user-friendly interface. This approach enabled a highly relevant marketing campaign.
• The transformation from a product-centric to a marketing-oriented culture was crucial for the company's survival. It involved training employees on customer interaction, empowering the sales team to address customer pain points, and restructuring the departments to work collaboratively. The changes led to increased customer retention and a substantial boost in revenue.
• In the competitive landscape of the fast-food industry, restaurant chains must become increasingly marketing-oriented to succeed. They continuously analyze customer preferences, track market trends, and develop promotions and offerings to stay ahead. This helps them maintain customer loyalty, improve market share, and attract new customers through effective advertising.
• The marketing-oriented philosophy that guides the business is a good recipe for success. They have cultivated a strong company culture which prioritizes providing value to their customers. Every decision from product development to customer service is rooted in understanding consumer needs and delivering an exceptional experience for increased customer loyalty and profitability.