Mockup

A mockup is a scale or full-size model of a design or device, used primarily for demonstration, promotion, or testing. It serves as a visual representation that allows designers, clients, and stakeholders to understand how the final product will appear and function. Mockups can be created in various forms, including digital, 3D printed, or physically constructed models.

Mockup meaning with examples

• The marketing team presented a beautiful mockup of the new website design, showcasing vibrant layouts and intuitive navigation that captivated all stakeholders during the review meeting, prompting excitement about its potential launch and user engagement.
• Before finalizing the new product line, the architect produced an intricate mockup of the building, allowing the client to visualize dimensions, colors, and materials, ultimately aiding in decision-making and ensuring that every detail met the client’s expectations.
• In the early stages of app development, a digital mockup was created to illustrate the user interface flow. This visual guide facilitated efficient feedback, helping the developers understand user interactions and prioritize features for a seamless user experience.
• To secure funding for their innovative gadget, the startup showcased a working mockup during their pitch. This demonstration highlighted the product's unique features, generating interest and support from potential investors who were impressed with the tangible representation of the concept.