Mojo

Mojo is an informal term that signifies a person's charisma, charm, or power, often associated with a sense of confidence, attractiveness, and success. It's an intangible quality that seems to attract good fortune and influence. It can be the source of inspiration, vitality, or drive in an individual. It can describe a person, a group, or a situation where this positive energy is palpable. It's a word rooted in its origins in hoodoo and African American folk magic, where it referred to a charm or talisman used for good luck or influence. It has since broadened its usage to encompass personal magnetism, self-assurance, and overall appeal. This essence enables someone to perform at their best. It is related to self confidence and assurance

Mojo meaning with examples

• After landing the lead role in the play, Sarah had a palpable mojo. Her confidence was infectious, and everyone felt drawn to her enthusiasm. She effortlessly handled the press, navigated the rehearsals, and her aura was positive. It was clear that her mojo was at an all time high, and she was ready to take on the world. This confidence gave her and her cast a boost.
• The winning team, fresh off the championship, seemed to have their mojo intact. Their swagger and teamwork were evident as they took on their next challenge. Even in close games, their composure shone, as they had that extra something special. They exuded a sense of invincibility that rubbed off on the crowd as well. This confidence carried the team through the playoffs.
• The new marketing campaign was designed to help the company get their mojo back. It's a time when sales have slumped after a poor product launch. With the new team and ideas they hoped to re-engage the customer. It sought to revitalize the company's image and restore their brand confidence. The creative efforts helped them regain lost ground in the market.
• Despite the setbacks, the band refused to lose their mojo. Though their latest album wasn't a hit, their live performances remained magnetic. They're connection with their fans gave the band strength and the passion, the music and the live shows had an effect. Their energy and stage presence were a testament to their resilience, and their commitment to their art never faltered.