No-go

A 'no-go' signifies something that is not permitted, permissible, or advisable; a situation or activity that should be avoided or not attempted due to potential risks, problems, or unsuitability. It implies a restriction, prohibition, or a decision to refrain from proceeding with a planned action. The term can apply to various contexts, from military operations and scientific experiments to social interactions and business ventures. Often, a 'no-go' is a determination made after careful assessment of potential consequences. Factors influencing a 'no-go' decision may encompass safety concerns, legal limitations, resource constraints, or the lack of necessary conditions for success. The phrase can be a noun or an adjective.

No-go meaning with examples

• The inclement weather conditions were deemed a 'no-go' for the planned outdoor concert, forcing organizers to cancel the event and reschedule for the next day, because it would be unsafe for performers and attendees. Their decision was to mitigate all possible scenarios.
• The project team decided the initial prototype represented a 'no-go' for market launch after extensive consumer testing revealed significant flaws in functionality and user experience. It was better to wait and refine the plan.
• Due to budget constraints, the proposed expansion of the research laboratory was declared a 'no-go'. The lack of funding made the project infeasible.
• The restaurant owner determined that allowing pets inside represented a 'no-go' policy for their establishment to comply with health codes.
• The security specialist marked the software's vulnerability as a 'no-go' in terms of data breaches and decided to have another option.