Non-demographic-based

Referring to a method, analysis, or classification system that does not rely on demographic factors such as age, gender, race, income, or location. It focuses on criteria beyond these population characteristics, utilizing alternative data points like psychographics, behavioral patterns, or technological usage to understand, categorize, and target individuals or groups. This approach is often employed when demographic data alone is insufficient for accurate predictions or insights, offering a more nuanced and personalized perspective.

Non-demographic-based meaning with examples

• The marketing campaign employed a non-demographic-based segmentation strategy, focusing on consumer interests gleaned from social media activity and website browsing history. This approach proved more effective than traditional demographic targeting in reaching the desired customer base. The strategy highlighted shared passions rather than shared age or gender, leading to greater engagement and sales.
• In the development of a new music streaming platform, a non-demographic-based recommendation system was implemented, prioritizing musical taste and listening habits over user age or location. The system analyzed individual preferences and generated customized playlists. This provided users with better personalized experiences and increased platform engagement.
• To reduce fraudulent activities, the company built a non-demographic-based security protocol that leveraged device fingerprinting and behavioral analytics to identify suspicious activity patterns. This model analyzed the behaviour of users and the usage patterns of devices. This approach surpassed the limits of demographic data when detecting risky actions.
• Academic research utilized a non-demographic-based model to understand the spread of information. The research focused on the structure of social networks and the propagation of content through them, independent of the demographic details of individuals involved. This research aimed to investigate the diffusion of ideas, knowledge, and influence.