Non-enterprising

Describing an individual, group, or entity lacking initiative, resourcefulness, and a willingness to take risks, particularly in business or financial ventures. This characteristic often manifests as a preference for stability, routine, and a resistance to change, new opportunities, or ambitious undertakings. non-enterprising individuals may be hesitant to pursue innovations, explore new markets, or invest capital in potentially profitable, yet uncertain, projects. This can stem from fear of failure, a lack of ambition, or an inherent comfort with the status quo, potentially leading to stagnation and missed opportunities for growth and advancement.

Non-enterprising meaning with examples

• The village's economy stagnated due to its residents' non-enterprising nature. They preferred traditional farming and showed little interest in developing tourism or establishing new businesses, even when external opportunities arose. The lack of initiative limited their economic growth and kept them reliant on a single industry, leaving them vulnerable to market fluctuations and changing consumer demands.
• Despite possessing the necessary skills, the employee remained non-enterprising. He consistently avoided suggesting new strategies or taking on extra responsibilities, preferring to stick to his prescribed tasks and adhere to established procedures. This reluctance to innovate hindered his career progression and limited his contributions to the company's overall success.
• The company's non-enterprising management style resulted in its failure to adapt to changing consumer trends. While competitors embraced digital marketing and online sales, they stubbornly clung to their brick-and-mortar stores, eventually losing market share and facing the risk of bankruptcy.
• The family's non-enterprising financial habits prevented them from building wealth. They consistently prioritized short-term spending over long-term investments and remained hesitant to explore alternative financial instruments. This cautious approach limited their financial growth and left them financially vulnerable to unexpected expenses and economic downturns.
• A non-enterprising government often delays or rejects new infrastructural projects, regardless of their benefit to the local people and economy. This reluctance to invest in and approve such ventures harms development, stifles business growth, and can keep the local population from enjoying the benefits of modernisation.