Non-personalized

Describes something that is not tailored or customized to a specific individual or group, lacking individual characteristics, or not aimed at a particular person's needs, preferences, or data. It implies a general, generic approach or application, often designed for mass distribution or general consumption without individual adjustment. This can apply to various fields, including marketing, communication, customer service, and software, indicating a broad, standardized, or uniform approach rather than a customized one. This contrasts with personalized experiences that target individual users based on their profiles and behaviors.

Non-personalized meaning with examples

• The automated email sent to all subscribers offered a non-personalized greeting and generic advice, differing significantly from the tailored recommendations found on the website based on their browsing history and purchases.
• A non-personalized search result displayed a list of articles from various authors and publishers about generic topics on the web, while personalized results would incorporate user search habits and preferred sites.
• The company launched a non-personalized advertising campaign on social media that promoted its product to a wide demographic without segmenting the audience. It did not take into account each viewers past likes or interests.
• A customer received non-personalized support via an online chat bot that could only provide generic answers to their questions. Whereas personalized service would be offered via live agents.
• The software updates were non-personalized meaning they were the same for all users regardless of the operating system or pre-installed software.