Nonconventionally

In a manner that deviates from established norms, customs, or traditions; in a way that is unconventional, unorthodox, or not conforming to accepted standards or practices. This might pertain to behavior, artistic expression, scientific methodology, or any area where deviation from the mainstream is evident. It implies a willingness to challenge the status quo, explore new possibilities, and think outside the box. The term often suggests originality and a refreshing perspective, but it can also carry a hint of rebelliousness or a disregard for societal expectations, it can signify an approach that is inventive, original, or daring.

Nonconventionally meaning with examples

• The artist's use of recycled materials and abstract forms in her sculptures was considered nonconventionally beautiful, challenging traditional notions of artistic value and material usage. Her work, initially met with mixed reactions, eventually garnered critical acclaim for its innovative approach. The galleries embraced the unconventional forms she created to generate a new wave of thought. It was widely praised for its sustainable materials, making it an exciting artistic endeavor.
• The company’s marketing strategy, employing interactive social media campaigns and guerilla tactics, was designed to promote its product nonconventionally. Instead of focusing on old media, its success demonstrated the power of creative online strategies. This approach challenged the industry’s reliance on traditional advertising, creating a lot of hype for the new generation that it targeted. It demonstrated impressive engagement and ultimately grew the company’s customer base exponentially.
• Scientists often approach complex problems nonconventionally, by experimenting with alternative hypotheses and methodologies that are outside of standard scientific practices. Their work might involve cross-disciplinary collaboration or the application of techniques, leading to new discoveries. This type of thinking often unlocks novel avenues for insight. This method of research may initially face resistance from the scientific community, but it is vital for pushing the boundaries of knowledge.
• The chef's decision to incorporate unexpected flavor combinations and molecular gastronomy techniques into her cuisine represented a nonconventional approach to fine dining. She experimented with textures, aromas, and presentations that were new to her restaurant. This caused the customer to question the boundaries of taste and culinary experience. Although some of her innovations were initially controversial, her restaurant quickly became renowned for its unique and inventive dishes, gaining numerous awards.