Pivot

To Pivot signifies a crucial shift or change, often involving a decisive alteration in strategy, direction, or perspective. It can also describe a physical act of turning on a point. This multifaceted term reflects adaptation and transformation, encompassing everything from minor adjustments to dramatic overhauls. Whether in business, relationships, or personal endeavors, a Pivot acknowledges a need for change and signifies a willingness to embrace a new path. It often stems from recognizing the inadequacy of existing approaches and adapting in response to new information or circumstances, leading to renewed progress and potential success.

Pivot meaning with examples

• Faced with declining sales in the traditional market, the company decided to Pivot, launching a new online platform and focusing on digital marketing. This strategic Pivot allowed them to reach a wider audience and reverse the trend. This move required restructuring and reskilling employees to adapt to the new digital landscape and improve customer experience.
• After realizing the initial business plan was unsustainable, the startup was forced to pivot. They abandoned their original product and launched a more niche offering. This Pivot, although difficult, ultimately led to attracting venture capital as it showed the team's adaptability, leading them to focus their efforts.
• During the negotiation, the diplomat noticed a change in the opposing party's stance and sensed the need to Pivot her strategy. She shifted from a hard-line approach to a more collaborative one to secure a positive outcome, demonstrating flexibility and a good understanding of her opposing team.
• The dancer flawlessly executed a Pivot, gracefully turning on the ball of her foot, changing the direction and flow of the choreography. Her seamless execution demonstrated both strength and precision, enhancing her performance with its elegant transition and allowing her to keep up with the beat.
• When the scientific data contradicted the research team's original hypothesis, they were forced to pivot. They changed their focus to explore an alternative theory. This was a major setback, but this willingness to Pivot was fundamental to ensure the integrity of their research, and their ultimate understanding of the phenomena