Reorient

To Reorient means to change the focus, direction, or perspective of something. This can apply to physical objects, like turning a compass, or more abstract concepts like thoughts, strategies, or goals. It often involves adjusting one's understanding or approach to a situation. The process of reorientation suggests a shift from a previous state or viewpoint to a new, potentially more beneficial one. This can involve altering relationships, re-evaluating priorities, or adapting to new circumstances. It can also imply gaining a fresh understanding or perspective on something familiar. Reorientation often incorporates an element of change or adjustment to adapt and be relevant.

Reorient meaning with examples

• After the company's financial struggles, the CEO decided to Reorient its marketing strategy. They shifted their focus from mass advertising to targeted digital campaigns, hoping to reach specific customer demographics more effectively. This involved researching and adapting to better focus the business.
• Following his health scare, John decided to Reorient his lifestyle, prioritising exercise and a healthy diet. He restructured his daily routines to include regular workouts and made significant changes to his diet. This had many positive effects in the longer term.
• The museum decided to Reorient its exhibits to reflect recent historical discoveries. They rearranged the artifacts and updated the accompanying text to provide a more nuanced and accurate portrayal of past events, increasing public engagement. This also involved re-educating guides.
• Faced with changing market demands, the small business was forced to Reorient its product line. They discontinued some less popular items and introduced new products that catered to current consumer preferences, allowing them to remain profitable and adapt to the times.
• After receiving feedback from the community, the city council chose to Reorient its urban development plan. They adjusted the proposed locations of new infrastructure to better address the concerns and needs of the residents, demonstrating responsiveness and public consideration.