Print-centric

Print-centric describes a perspective, approach, or business model that primarily focuses on print media, favoring printed materials, publications, and physical dissemination of information over digital or electronic alternatives. It implies a prioritization of printing technologies, traditional publishing practices, and the tangible aspects of the printed word. This focus often involves strategies related to paper quality, binding techniques, distribution networks for physical copies, and the aesthetic appeal of printed materials, even at times the whole business model.

Print-centric meaning with examples

• The publishing house, historically print-centric, struggled to adapt to the rise of e-books and online content. They relied heavily on their established network of bookstores and offset printing presses. Their marketing campaigns and revenue generation strategy primarily revolved around book sales and magazine subscriptions. Their website existed primarily to offer more ways to sign up for a print magazine, they barely considered the need to expand their online readership and appeal to their younger audience by making content accessible.
• In an increasingly digital world, the museum remained print-centric, emphasizing its physical brochures, exhibition catalogs, and printed guides. The information displayed on the website was much more rudimentary and was difficult to read. While they offered some online accessibility via an app, their primary goal was to drive visitors toward the printed materials. Their reliance on printed materials was a large part of the design of the space and they viewed them as part of the art.
• Despite the growing popularity of online marketing, the small business adopted a print-centric strategy. They focused on direct mail campaigns, printed flyers, and advertisements in local newspapers. Their branding was tied to their business cards and printed catalogs. They did have a website, but it functioned primarily as a static landing page, offering basic contact information and directions to their physical location.
• The educational institution's curriculum was, until recently, print-centric. Textbooks and physical handouts were the primary means of instruction. They placed a significant emphasis on textbook readings, with the instructors viewing any digital supplementals as the supplementary material. The shift to digital learning materials required a significant investment in infrastructure and retraining of the instructors, as a full course overhaul was required.