Re-address

To address a matter again, typically with the intention of correcting, improving, or resolving it; to give attention or consideration to something anew, often after previous attempts or failures. It implies revisiting an issue, not necessarily from the very beginning, but with a fresh perspective, strategy, or set of solutions. This could involve changing tactics, incorporating new information, or taking account of feedback received. The act of re-addressing signifies a commitment to resolving the original issue or situation.

Re-address meaning with examples

• The company decided to re-address its marketing strategy after seeing disappointing sales figures for the last quarter. They had initially focused on social media, but now they were looking to re-address their efforts by including traditional advertising and building email marketing campaigns. This shift allowed them to reach a broader customer base. This involved analysing consumer behaviours and demographics for a better approach and improve ROI.
• After several complaints from residents, the city council voted to re-address the traffic congestion issue in the downtown area. Earlier attempts had involved traffic light optimization, however, the issue remained unsolved and they will re-address the problem by hiring a transportation consultant and expanding the current bus routes. This shows the council are working toward a safe and efficient environment.
• The author was forced to re-address certain sections of their novel after receiving feedback from a group of beta readers. The initial feedback was mixed and unhelpful, and the author decided to re-address many areas including the dialogue, plot points and character development. This was done to improve the narrative and make it more enjoyable for a wider audience. This process helped the author deliver a better experience.
• The project team had to re-address the budget allocation after discovering unexpected costs during the implementation phase. The original plan and estimate did not take these additional costs in account and were a mistake and must be revised. This required finding alternative funding sources and reprioritizing certain tasks to remain within the financial constraints. The team worked hard to adjust the budget to ensure a successful project.