Re-frame

To re-frame means to alter or change the way something is presented or considered; to shift the perspective or interpretation of a situation, concept, or statement. This involves changing the context, emphasis, or underlying assumptions to provide a new meaning or understanding. It's about seeing something from a different angle, highlighting different aspects, or reorganizing the information to influence perception. This can involve altering language, presentation, or the focus of attention.

Re-frame meaning with examples

• The marketing team decided to re-frame the product launch by emphasizing its eco-friendly features rather than just its technical specifications. This shift in focus resonated with environmentally conscious consumers, leading to a successful campaign.
• After receiving negative feedback, the project manager chose to re-frame the project's challenges as opportunities for innovation, which improved team morale and problem-solving.
• In therapy, the therapist helped the patient re-frame their negative self-talk by replacing harsh criticism with more compassionate and realistic statements.
• The artist skillfully **re-framed** familiar objects in their artwork, transforming them into abstract and thought-provoking compositions, altering how viewers saw the world around them.
• The historian **re-framed** the narrative of the historical event, challenging the dominant perspective by incorporating previously marginalized voices and perspectives.