Re-imagine

To re-imagine is to conceive or portray something anew, often by considering it from a different perspective, altering its form, or updating its context. It involves a significant departure from the existing conception or representation of something, striving for a fresh, innovative, and potentially improved understanding or presentation. The process typically incorporates creativity, critical thinking, and a willingness to challenge existing norms and conventions. It can apply to tangible objects, abstract ideas, stories, processes, or any subject matter. It can be for aesthetic purposes, practical changes, or the combination of both.

Re-imagine meaning with examples

• The museum decided to re-imagine its exhibit on ancient civilizations. They moved away from static displays and incorporated interactive multimedia presentations, holographic projections, and VR experiences to bring the past alive for younger generations. This approach completely transformed the way visitors could engage with the material and generated a significant increase in attendance and positive reviews, demonstrating a successful re-imagining effort.
• Faced with declining sales, the company chose to re-imagine its marketing strategy. Instead of traditional advertisements, they adopted a content-driven approach, creating a series of short films, podcasts, and social media campaigns. This unconventional strategy, focusing on building relationships and offering value, allowed the company to connect with its target audience on a more personal level, leading to a notable boost in brand loyalty and revenue.
• The architect was tasked with re-imagining the city's outdated public spaces. He developed a master plan that incorporated sustainable practices, pedestrian-friendly zones, green infrastructure, and vibrant community hubs. The project aimed not only to improve the visual appeal but also to promote social interaction, enhance environmental sustainability, and create a more livable and thriving urban environment for all its residents.
• The author, seeking to revitalize a classic novel, set out to re-imagine the story's narrative structure, character motivations, and themes. She changed the setting, re-wrote key scenes, and introduced new perspectives, aiming to highlight different aspects of the original work and offer modern audiences a more accessible and thought-provoking interpretation of the story and themes.