Redefine

To redefine something is to change its meaning, nature, or scope; to formulate a new definition or understanding. This often involves challenging existing conventions or parameters and establishing a new framework for interpretation or application. It implies a significant shift in perspective, purpose, or usage, often leading to a more contemporary, relevant, or accurate representation. Redefining can apply to abstract concepts, tangible objects, social roles, or scientific principles, fundamentally altering the way we perceive and interact with them. It’s an active process of reevaluation and reconstruction, designed to provide a fresh approach.

Redefine meaning with examples

• The artist sought to redefine the boundaries of sculpture by incorporating unconventional materials and exploring performance art. His work challenged traditional notions of form and permanence, encouraging viewers to reconsider what constitutes art. He used discarded objects to redefine the very essence of sculpture, questioning its place in culture and creating a new framework for artistic expression. This audacious approach established a new perspective on the medium.
• The company decided to redefine its target market, shifting its focus from older consumers to millennials. This meant modifying product development and marketing strategies to resonate with the new demographic. Their initial sales decline as they tested and then grew and then adapted to this redefinition of their strategy allowed them to capture a larger share of a youthful market. This required a comprehensive reassessment of their business model.
• Advances in genetic technology are forcing scientists to redefine the concept of 'life' itself. As they discover new biological functions that had been previously unknown, definitions that were simple are becoming more complicated and expansive and require updates and revisions. The previous narrow view is slowly expanding to meet current discoveries. This necessitates a reevaluation of established definitions.
• After the scandal, the organization aimed to redefine its ethical standards, implementing stricter guidelines and a more transparent process. To regain public trust they updated their processes to hold members more accountable, to showcase their commitment to responsibility. They now redefined their expectations for all employees, and emphasized that the focus needed to shift from personal ambition to integrity. The new policies sought to rebuild its reputation.