Re-promote
To promote again, especially to a higher rank or position, or to re-emphasize and increase the visibility or marketing efforts of something. This can involve renewed advertising campaigns, revised marketing strategies, and increased outreach. The term implies a previous attempt at promotion that either failed or requires a boost. It signifies a second push, aiming to rejuvenate interest or elevate the subject to a more favorable standing, focusing on refreshed and enhanced tactics.
Re-promote meaning with examples
- After disappointing sales of their new product, the company decided to re-promote it with a revised marketing strategy. They ran new television commercials, offered discounts, and partnered with social media influencers to generate fresh buzz. Their goal was to capture the market's attention a second time, hoping for improved sales figures by addressing the failures of the initial campaign.
- The struggling senator, trailing in the polls, chose to re-promote his core policy platform. He held town hall meetings, increased his media appearances, and crafted new campaign ads highlighting the positive impact of his proposed legislation, seeking to remind voters of his long-held positions and gain traction amidst increasing negativity from his opponents.
- Due to low attendance numbers at the museum's exhibition, the curators decided to re-promote the event. They organized special events such as free guided tours, artist talks, and family days. Furthermore, they issued press releases to multiple publications, emphasizing the exhibition's unique aspects to attract a larger audience, offering varied options to draw in visitors.
- Following a negative initial launch, the band chose to re-promote their album with a tour of live performances and music videos on YouTube. They utilized streaming services to place their music in curated playlists, engaging directly with fans on social media to build a dedicated fanbase and get their new music to a receptive audience, to reignite initial interest.
