Recoupon

Recoupon (verb) describes the act of re-issuing a coupon or offering a similar discount or incentive after an initial coupon has expired, been used, or is no longer valid. It's about providing customers with another opportunity to save money or benefit from a promotional offer. This can be done in various ways, such as sending out new digital coupons, restarting a promotion, or issuing physical coupons through mail. The primary goal is to encourage repeat business, stimulate further sales, and maintain customer engagement.

Recoupon meaning with examples

• After the initial promotion ended, the online retailer decided to recoupon their popular summer collection. They sent out emails with new, time-sensitive discount codes, hoping to encourage customers to make further purchases. Many customers appreciated this proactive approach and returned to browse their online shopping cart, finding what they liked and checking out with newfound value. This resulted in increased site traffic and a boost in sales, which continued to be a success.
• The grocery store, observing that many customers missed the expiry date for the initial coupons, decided to recoupon for all shoppers. They distributed a new set of coupons with extended validity, offering discounts on a range of commonly purchased household items. Customers were thrilled with the company's customer service efforts. It increased customer loyalty and ultimately improved the value that each customer could get.
• As part of their back-to-school campaign, the electronics store chose to recoupon existing customers with special offers, providing significant reductions in their technology prices for students, hoping to drive sales. They sent out individual coupons, promoting a new range of product, but with a limited stock. The strategy was a huge success, resulting in an increase in both online and in-store traffic and sales revenue.
• The fast-food chain that had previously offered coupons on their mobile app for a limited time period decided to recoupon with a wider range of discounts. This new system offered a flexible menu and an opportunity for each customer to pick their personal savings. They introduced a new reward program, designed to keep the public interested and coming back for more deals. This strategy boosted the customer engagement and market share.