Retailable

The adjective 'retailable' describes a product, service, or intellectual property that is suitable for sale to the public through a retail channel. This means it can be offered for purchase by individual consumers, typically in small quantities, whether in physical stores, online marketplaces, or through other distribution methods designed for end-user acquisition. The core characteristic is its marketability to a broad consumer base, considering factors such as price point, ease of use, and perceived value, making it attractive for direct consumer purchase.

Retailable meaning with examples

• The company's research indicated a high consumer interest in their new smart home device, confirming its 'retailable' nature. They developed marketing strategies focusing on convenience and affordability to cater to a wide range of potential customers, expecting to generate significant revenue through online and brick-and-mortar retail partners. This careful preparation helped to ensure high sales.
• Before investing in the product's mass manufacturing and launch, the startup thoroughly evaluated the product to see whether its features and pricing made it 'retailable.' They considered its target audience, and the competitive landscape before making a decision. Based on their market research, they decided that the product would be successful with the right retail channel.
• The fashion designer's exclusive clothing line, with its premium materials and innovative designs, proved highly 'retailable' due to its appeal to a niche market segment. Its uniqueness and desirability allowed for premium pricing, making it a successful product. Sales were brisk in high-end boutiques and online retailers specializing in luxury goods.
• Despite its complex technology, the software company successfully repackaged its product for small business, making it highly 'retailable.' The company simplified the product's interface and created online tutorials and customer support. This strategy opened a new revenue stream and helped many small companies operate their businesses easier.
• The food manufacturer's recipe alterations made a typically large-format catering product into a consumer-friendly, 'retailable' item. They introduced smaller, pre-portioned packaging options, making the product easier to store and consume at home. This adaptation significantly expanded their distribution channels and customer base, boosting their brand's recognition.