Slipstream

A region of reduced air pressure created behind a moving object, such as a vehicle or aircraft, that allows another object to travel with less resistance and greater efficiency. Figuratively, it can refer to the advantageous position gained by following or building upon the success of others, often in business, technology, or societal trends. The term implies a close following, leveraging momentum, and potentially the ability to overtake. This principle is widely used for enhancing performance and conserving energy. This is seen not just in physical realms, but in the world of ideas and marketing trends as well.

Slipstream meaning with examples

• The race car driver expertly utilized the slipstream of the lead vehicle, conserving fuel and setting themselves up for a final surge to overtake in the last lap. The close proximity reduced air resistance. They maintained a close following distance, waiting for the optimal moment to make their move to win.
• The company strategically positioned itself in the slipstream of a larger, established competitor, offering similar products at a slightly lower price, and benefiting from the awareness that competitor had gained for the market. This positioning led to swift adoption of this strategy.
• During the initial flight the plane's wing tips emitted a visible slipstream, which was indicative of the air pressure disruption. The aircraft leveraged slipstream to improve aerodynamic efficiency. This allowed the pilot to better control the aircraft in the air.
• The band released its debut album in the slipstream of a highly publicized music festival, leveraging the widespread attention to their advantage. This helped in getting recognition in the market. The festival attracted new followers and enhanced their debut.
• The marketing team capitalized on the slipstream of a popular social media trend, quickly adapting their campaign to align with the current demand and reaching a significantly larger audience. This proved very successful for this product.