Spearhead

As a verb, 'spearhead' signifies to lead or initiate an action, movement, or endeavor, often as a central or primary force. It implies taking a proactive role in launching or advancing something, and typically involves a degree of planning, organization, and direction. This can range from leading a military attack to initiating a business venture or driving social change. As a noun, it refers to the leading element of an attack or movement; the foremost part; the initiator or driving force. It highlights the concept of being at the forefront, breaking new ground, and paving the way for others. This can apply to individuals, groups, or specific strategies. The term carries connotations of boldness, innovation, and often, a sense of risk or challenge.

Spearhead meaning with examples

• The innovative marketing campaign was spearheading a dramatic increase in customer engagement, introducing a new era of brand interaction with consumers. The company's strategy to invest in AI research and development began spearheading a wave of technological advancement within the industry. It enabled other companies to follow and eventually adopt a new approach to their AI.
• Recognizing the need for reform, the non-profit organization chose to spearhead a campaign for improved child welfare services. Their efforts started with gathering public information on the issue. Ultimately, they were able to launch new policies for the protection of children and also increased the funding the agencies in charge of it.
• The army's elite unit was tasked with spearheading the offensive, with their advanced training and equipment, opening a path for the main force. This was a difficult mission given that they were facing a heavy resistance force. However, they were able to penetrate enemy lines.
• As the head of the new venture capital firm, she was expected to spearhead the firm’s investment strategy, seeking promising startups to invest in. She carefully studied each company and was able to invest successfully, earning high profits.
• The new CEO was brought in to spearhead the company's restructuring efforts. He took an aggressive and direct strategy to implement new management systems. While these changes were drastic, they were necessary for the company’s survival. The new policy was very effective.