Tangibilization

Tangibilization refers to the process of making something abstract, intangible, or conceptual more concrete, real, and easily understood. This often involves converting ideas, plans, or possibilities into physical forms, quantifiable data, or observable experiences. It's about transforming abstract concepts into tangible entities or measurable outcomes, thereby facilitating comprehension, assessment, and interaction. The goal is to provide a basis for practical application, validation, and communication, turning theoretical constructs into something demonstrable and actionable. It requires the translation of theoretical constructs to some form of physical representation that makes it more understandable.

Tangibilization meaning with examples

• The company's marketing team sought to tangibilize its brand promise. They achieved this by developing interactive website features, launching a series of physical events, and producing tangible merchandise that embodied the brand's values. This shift allowed customers to experience the brand in more concrete ways, fostering greater connection.
• Before making large investment commitments, the team set about to tangibilize the project's potential return. They created detailed financial projections, designed a physical prototype of the product, and conducted market research, presenting concrete evidence that helped secure funding for the venture.
• To foster team buy-in, the project manager worked to tangibilize the intangible project goals. She visualized the concept using design plans, timelines and budget charts. The resulting tangible tools allowed team members to clearly define the scope and track the progress toward achieving tangible outcomes. This boosted collaboration.
• The researcher hoped to tangibilize her research by translating her data from the social survey into a series of infographics and short animated videos. This approach provided accessible and intuitive ways for the public to understand the complex research findings that would result from the data that was collected from the survey.