Tout

To promote or praise something or someone enthusiastically; to attempt to sell something, typically by pestering people. It often implies a relentless or aggressive approach to gain attention or business. The act of touting can involve verbal promotion, the dissemination of information through various channels, or even displays of public endorsement. While it can be a legitimate marketing technique, "touting" often suggests an overzealous or even manipulative effort to influence opinion or create demand, often with a focus on self-gain.

Tout meaning with examples

• The real estate agent aggressively **touted** the luxury condo, highlighting its views and amenities to every potential buyer she encountered. She was so persistent it nearly put people off rather than engage them. She would be outside the front door practically begging people to come inside. She had a very persuasive sales pitch that many found themselves buying on the spot. This approach was very profitable to her.
• Financial analysts **touted** the latest tech stock as a sure investment, flooding the market with positive reports and projecting exponential growth. This action was intended to drive up the prices of the stock, but it eventually collapsed and many lost money. Their constant, relentless effort was based more on generating profit for themselves than offering solid advice. This type of marketing can get them into legal trouble.
• Street vendors **touted** their wares to passersby, displaying their goods and loudly advertising their prices. The air was thick with the calls of hawkers and the smells of various foods. They tried to attract attention by being the loudest, most extravagant and colorful. They offered the best deals for the most attractive items. Competition between the vendors was fierce.
• Celebrities often Tout products on social media, promoting them to their followers. They make promises and encourage people to try the item, often receiving financial incentives. They can be very persuasive and may try to appeal to an audience with an influence on their buying habits. The endorsements are based on the celebrity's public persona as someone with knowledge or experience in the field.
• The travel agency aggressively **touted** its all-inclusive vacation packages, sending constant emails and brochures to entice customers. The constant advertising and promotion was an effort to increase sales. They offered early bird discounts and special packages to promote the trip. They were very aggressive in trying to convince the audience to book.