Unbundles

The verb 'unbundles' refers to the process of separating items that were previously packaged or sold together into individual components or units. This action often aims to allow for more flexible pricing, customization of choices, or facilitating easier access to specific items rather than having to purchase a larger bundle. The process can apply in various contexts, including telecommunications, software, and retail.

Unbundles meaning with examples

• The telecom company now unbundles its services, allowing customers to select only the features they need rather than forcing them to buy a comprehensive package. This approach has increased customer satisfaction by enabling tailored solutions.
• In the world of software, many firms have started to unbundle their products, enabling users to purchase only the components they require, thus optimizing their spending and improving usability by reducing unnecessary features.
• The grocery store decided to unbundle its product offerings, allowing customers to buy items like spices or grains by weight, instead of in bulk packages. Shoppers appreciated the option to purchase in smaller quantities.
• To enhance the user experience, the online learning platform unbundles courses into individual modules, making it easier for students to choose specific topics that interest them without committing to a full program upfront.
• The airline decided to unbundle its services by charging separately for baggage, meals, and seat selection. While some customers were unhappy about the extra fees, others appreciated having the option to travel lighter.