Unendorse

To formally withdraw or revoke one's support, approval, or sponsorship of someone or something. This action signifies a change of heart, a loss of confidence, or a disagreement with the previously supported entity. Unendorsing often carries significant weight, particularly in political or commercial contexts, as it can impact public perception, financial backing, and overall credibility. The act implies a public dissociation, signaling a conscious decision to no longer be associated with the individual, product, or idea previously favored. It can also imply a direct statement of rejection or disapproval.

Unendorse meaning with examples

• The celebrity unendorsed the energy drink after it was revealed to contain ingredients linked to health concerns. This action resulted in a significant drop in the company's stock price, showing the impact of his withdrawal of support. He wanted to protect his own image from any associations of controversy.
• Following the controversial comments made by the mayoral candidate, the local newspaper decided to unendorse him, publishing a scathing editorial explaining their decision. This shift in stance was based on the need to promote ethics and protect the integrity of politics.
• The board of directors voted to unendorse the CEO after a scandal involving unethical business practices surfaced. This led to the CEO's immediate resignation, and the company took a large hit financially because of this action.
• Due to declining sales and customer complaints, the social media influencer chose to unendorse the protein powder, issuing a statement explaining their choice. This had a domino effect with the public, who changed their perceptions.