Unlucrative

Describing a business, investment, or activity that does not generate significant profit or financial return. It implies a lack of profitability or the generation of very little income, possibly even resulting in a financial loss. Factors contributing to an unlucrative venture can include high operating costs, low demand for the product or service, intense competition, or poor management. The term highlights the financial inefficiency or ineffectiveness of the endeavor, suggesting it may not be sustainable in the long term.

Unlucrative meaning with examples

• The struggling bookstore remained stubbornly unlucrative, plagued by high rent and competition from online retailers, despite the owner's best efforts to attract customers. Despite hosting author events and offering cozy reading nooks, the financial results consistently disappointed. The owner was forced to consider closing it, even if they loved their business.
• Investing in the new technology proved to be an unlucrative endeavor. The initial investment cost was substantial, but the anticipated sales never materialized, leading to a disappointing loss. The expensive project resulted in high overhead, and it consumed a huge amount of company resources, as no product came out of it.
• Starting a small independent film company is often an unlucrative venture, requiring significant upfront investment. While the company produced art, the project often had a small audience and a limited revenue. Many filmmakers pursue it for passion rather than the prospect of financial gain, facing significant financial hurdles.
• The volunteer work seemed unlucrative in monetary terms, requiring significant time and energy without providing any financial rewards. The work, though rewarding in other ways, provided no income and strained the volunteer's budget and personal resources. The lack of financial incentive meant volunteers had to balance the work with other commitments.