Valorize

To valorize means to give value or importance to something, often where that value was previously unrecognized or underestimated. This action involves increasing the perceived worth, often through advocacy, promotion, or symbolic gestures. It can apply to tangible items like artwork or land, or intangible concepts such as ideas, cultural practices, or social movements. The process frequently involves highlighting the positive attributes and benefits, contrasting the subject against perceived alternatives, and generally shaping public perception to foster appreciation and desirability. Valorization typically reflects a specific perspective and may be subjective, serving particular interests and often reinterpreting prior judgments.

Valorize meaning with examples

• The museum aimed to valorize local artisans by featuring their work in a prominent exhibition, providing them with exposure to a wider audience and increasing the perceived value of their crafts and skills. This was intended to boost both their artistic reputation and their market potential.
• The government implemented a new initiative to valorize indigenous languages. This aimed to protect cultural heritage by funding educational programs, increasing language visibility in public spaces, and encouraging the development of literature and media in these languages.
• Through strategic marketing, the company sought to valorize its new eco-friendly product line, emphasizing its environmental benefits and ethical production methods, thereby attracting customers who prioritize sustainability.
• Historians worked to valorize the contributions of previously overlooked female scientists, researching their groundbreaking discoveries and publishing biographies to recognize their achievements in their field of study.
• The community organized a series of events designed to valorize the historical significance of its oldest buildings, including walking tours and renovation efforts, in an attempt to draw attention to the area and its rich past.
• The museum's exhibit aimed to valorize indigenous crafts by showcasing their historical significance and artistic merit. The curators hoped to increase public appreciation and support for these often-overlooked art forms and challenge existing biases. By highlighting intricate techniques and cultural narratives, they aimed to shift perceptions and demonstrate the lasting value.
• The government initiative sought to valorize local agriculture by providing subsidies and marketing campaigns. They aimed to encourage consumer support for local farmers, boosting their economic prospects and promoting sustainable practices. This was designed to contrast against reliance on imported produce.
• In her essay, the philosopher attempts to valorize empathy as a crucial component of ethical decision-making, arguing against its dismissal by some philosophical traditions. She illustrates the benefits of empathetic action, fostering cooperation, understanding, and a more just society.
• Activist groups worked tirelessly to valorize the stories of marginalized communities, ensuring their voices were heard in the broader societal narratives. They aimed to confront historical misrepresentations and promote social justice, fostering inclusivity and recognizing the inherent dignity of every person.
• The advertising campaign deliberately valorized a specific lifestyle, associating it with the consumption of a particular brand. Through aspirational imagery and narratives, they hoped to link product ownership with desirable social status, which promoted consumption for the product.