Volume-centric

Adjective describing an approach, strategy, or focus that prioritizes the quantity, size, or bulk of something, often at the expense of other factors such as quality or value. volume-centric practices are common in various industries, including sales, manufacturing, and distribution, where maximizing output or sales volume is deemed more critical than the attributes of the products or services offered.

Volume-centric meaning with examples

• The company's volume-centric marketing strategy led them to prioritize heavy discounts, attracting more customers but sacrificing profit margins along the way.
• In a volume-centric production environment, manufacturers often overlook quality control, resulting in higher quantities of defective products leaving the assembly line.
• To stay competitive, the retailer adopted a volume-centric approach, flooding the market with low-priced items while neglecting to build strong brand loyalty among consumers.
• The team’s volume-centric goals emphasized rapid sales growth, inadvertently fostering a culture where short-term gains were valued more than long-term client relationships.
• During the economic downturn, many businesses shifted to a volume-centric model, focusing on maximizing sales volume to maintain cash flow, but compromising on customer service.