Watchword

A watchword is a word or phrase that serves as a guiding principle, slogan, or rallying cry for a person, group, or movement. It embodies the core values, beliefs, or objectives and is often used to inspire action, express solidarity, or identify a shared identity. Essentially, it's a memorable and easily communicated expression that encapsulates a larger idea or commitment. Watchwords can change depending on the context and can serve as a reminder or call to action within a specific framework. It often encapsulates goals that need to be constantly strived for.

Watchword meaning with examples

• For the environmental organization, 'Sustainability' was the watchword. Every project and campaign, from renewable energy initiatives to plastic reduction drives, was planned and executed with a focus on preserving the planet's resources for future generations. It was a constant reminder of their mission to minimize damage done and promote a healthy environment.
• During the company's restructuring, 'Efficiency' became the watchword. Every department was tasked with streamlining operations, reducing waste, and maximizing productivity. The focus was to improve profitability and ensure the company's long-term viability in the face of fierce competition, and the watchword was often mentioned in every meeting.
• Throughout the civil rights movement, 'Equality' was a powerful watchword. Protesters and activists used this term as a call to action, demanding equal rights and opportunities for all, regardless of race. It symbolized a collective desire for a just society, acting as a unifying force to challenge segregation and discrimination.
• In the context of the national health initiative, 'Prevention' was the watchword. Public health campaigns encouraged healthy lifestyles, regular checkups, and early detection of diseases to reduce healthcare costs and improve the overall well-being of the population. The watchword was seen as a key element in the long-term sustainability of the system.