Well-marketed

Describing a product, service, or idea that has been effectively promoted and presented to the target audience, resulting in increased awareness, interest, and ultimately, sales or adoption. This encompasses various marketing strategies, including compelling advertising, strategic distribution, targeted messaging, and brand building. A well-marketed item often resonates with consumers due to its clear value proposition and effective communication of its benefits, leading to positive perception and market success.

Well-marketed meaning with examples

• The new smartphone was undeniably well-marketed. Clever commercials, widespread social media campaigns, and early reviews generated significant buzz, creating a strong initial demand. Retailers struggled to keep the device in stock, a testament to the effectiveness of their promotional efforts, and ensuring substantial early adopter sales.
• Despite its superior quality, the artisan cheese lacked sales because it wasn't well-marketed. Poor packaging and a lack of advertising meant few consumers knew about its existence. The owners needed to hire a marketing team to improve their brand image and develop a plan to reach a wider market to boost revenue.
• The political campaign was considered well-marketed. Their digital presence was strong, and their message focused on important issues and the candidate's vision. The campaign's team targeted demographics using data and polls, and the use of endorsements raised the public's confidence and trust in the candidate.
• The online course was well-marketed, with persuasive landing pages, testimonials, and promotional emails. The course was offered with multiple enrollment options and pricing. The positive reviews, along with the clear articulation of course outcomes made it an appealing choice to prospective students, which led to high enrollment rates.
• The new book series was well-marketed through a coordinated release of book trailers, interviews with the author, and a social media presence, which produced massive sales numbers in the first week. The hype created by the media team's campaigns built significant anticipation among the target audience, making the books hard to keep in stock.